INNOVILLAGE CONTRIBUTES TO DEVELOPING RURAL TOURISM IN MOLDOVA BY EMPOWERING ICT TALENTS FROM MOLDOVA AND UKRAINE UNDP and Adamaszki announce the launch of the InnoVillage project in Moldova, with the goal of facilitating knowledge transfer, skills development, and professional support for creative women professionals. The project supports talent scaling for sustainable tourism. The project will identify and subsequently connect ICT professionals, Ukrainian refugees, and Local Public Authority representatives to join an Innovative Challenging Team. Teams will scale on talent development foreseeing a common goal – contributing to rural tourism sustainability by creating tools to promote villages in Moldova. One of the challenges for sustainable tourism is the contrasting perception of cultural asset value by tourists and the local community. InnoVillage comes to change that in 5 Moldovan Villages! The project aims to contribute to the digitalization of public communication, therefore increasing awareness nationally and internationally (SDG 8 Sustainable tourism). “Engaging in this project alongside our local partners from Moldova is a big step forward in supporting sustainable development through promoting inclusion and innovation. We are grateful that through this project we will be able to share experiences that will contribute to the development of villages and people. Moldova is a beautiful country that deserves to have its heritage better known beyond its borders. We hope that the „InnoVillage” program will be the spark to ignite this tourism potential”, commented Joanna Dzik. Red Pill Investments, the Local Partner, is a consulting agency aiming to empower and scale innovative digital models. ”Inno Village Project aims to discover the highest intersection of talent, skill, and work when Persona reaches their maximum potential at the exact right time in the exact right place. The Programme is a facilitator in this journey and uses appropriate tools and resources to ease the creation of an innovation. Inno Village project will help to empower the local creative potential of the ICT sector and create innovative digital solutions facilitating the expression of our Moldovan authenticity.” relates Mihail Zanevici, Local Partner, and founder of Red Pill Investments LLC. 🤝 The project is carried out in partnership with ANTRIM (National Inbound and Domestic Tourism Association of Moldova), a non-profit organization representing the voice of the private sector in Moldova’s inbound tourism industry. ”We believe in Moldova’s potential. Our mission is to help the country gain international recognition as a tourist destination. With the help of our strategic partners we collaborate with stakeholders to create and deliver high-quality services and authentic touristic experiences by supporting traditional Moldovan values when it comes to hospitality, culture, gastronomy, and quality wine production.” shares Elena Stepanov, ANTRIM’s representative.

INNOVILLAGE PROJECT COLLABORATION WITH STATE UNIVERSITY OF MOLDOVA "By joining forces, during the period of March to June 2023, six undergraduate students majoring in Marketing and Logistics, Hospitality, Tourism, and Leisure Services, one Ph.D. student, and three professors collaborated to create digital solutions for promoting the villages of Puhăceni (Anenii Noi) and Temeleuți (Călărași). Considering the excellent results achieved and the practical value gained through thematic workshops, study visits, and mentoring sessions aimed at facilitating knowledge transfer and creative skills relative skills development, the Department of Economics, Marketing, and Tourism at the Faculty of Economic Sciences of the State University of Moldova has decided to conceptualize the Semester Project within the Master's Program in Hotel Management and Tourism Marketing, following the InnoVillage program model. As a result, the Master’s students will have the opportunity to unlock their creative potential by leveraging the opportunities provided by this program. The Master's Program Semester Project includes 60 hours of practical work to identify solutions to real-world challenges generated by labor market representatives using the Problem-Based Learning method. We are delighted that InnoVillage Mentors will continue to support our students!" Autho r: Veronica Bulat, Ph.D. in Economics, Associate Professor, State University of Moldova